Building relationships is important. It’s easier to develop a rapport with someone you’ve spoken with before. It’s easier to anticipate each other’s needs and requirements.
This holds true for business relationships as well as personal relationships. If you can find a business that fills the needs of your company or organization, things continually get easier the more you work together.
For instance, take us. We have a very high retention rate of business clients because we believe in the importance of relationships. We work to understand our clients and their preferences so we can anticipate as many of their needs as possible. Sometimes, people know what they want but they have trouble articulating it or they simply don’t know the right questions to ask. The better we know our clients, the better we can meet or exceed their needs.
Also, we have a number of clients with many of the same requirements from event to event. By keeping track of their previous requests, we can outline what was done in the past and ask if they want to continue in the same way or if they want to vary something. It makes the process simpler and less painful for those who are juggling too many tasks to put all their focus on this one event.
Whether you’re looking for a venue or a supplier, take the time to find someone you feel comfortable working with. Someone who “gets” you and understands what you’re trying to accomplish. A really good vendor will be honest with you about any restrictions or hiccups but also be quick to offer alternatives.